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Design story: The Decanter
Category:  Branding and Design
Company:  Landor Associates
Added:      October 2010
Source:     Vimeo
Length:      15:34

The Decanter, a promotional film produced by Walter Landor and Associates in the 1960s, shows the start-to-finish process of several of Landor's designs for Old Fitzgerald whiskey. Narrated by Walter himself, the film depicts creative teams illustrating and critiquing designs, industrial designers fabricating models, and research teams conducting focus groups and testing in Landor's supermarket laboratory.
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