Reading room > OnScreen

ONSCREEN
Views, opinions and verdicts: watch WPP's professionals - past and present - on industry issues and hot topics.

Branded Entertainment Keynote: Miles Young, Ogilvy
Category:  Branding and Design
Company:  MIPTV
Added:      April 2011
Source:     YouTube
Length:      47:06

Using examples of current work, Miles Young, CEO of Ogilvy & Mather Worldwide, shows how brands that have a history of storytelling and embrace technology and innovation across all forms of media, are the ones that will create content that consumers will seek out and those who will build powerful, belief-based relationships that will grow and endure.
Play video or watch via YouTube
VIDEOS BY CATEGORY          See all videos >
All Videos
Disclaimer: The views expressed in videos accessed through OnScreen are the views of those individuals featured in them and not of WPP. Where videos are provided via third parties other than WPP (identified in the "Source" field), those videos are not hosted by WPP and are provided subject to the terms and conditions of the relevant source. Where practicable to do so, a link to the source’s website will also be provided, although WPP has no control over and shall not have any liability in respect of such third party websites. Those who have uploaded videos are solely responsible for ensuring that such videos are not unlawful, defamatory or offensive and do not infringe the copyright or any other rights of any third party.



WPP is a world leader in advertising and marketing services.