Ogilvy on Recession: strategies and tactics across marketing disciplines that illustrate how you can support and build your brands during uncertain economic times
The content includes the following (subject to regional variations):
Doing more with less
: a point of view on marketing in a recession
Provides an array of specific strategies that will help marketers protect high value customers, capitalize on those customers who are ready to spend, provide a methodology to optimize budget allocation and channel choice, and other valuable solutions for supporting your brands in difficult times.
The new PR – leveraging digital influence to drive sales and reputation
Coming soon…Online social networks such as Facebook are now frequented by tens of missions, half of whom are over 35. Find out how to use these communities to your business’ advantage, especially during rough times.
Turning shoppers into buyers
In this recession, the key to success will be understanding the new shopper and the new dynamics between shopper, brand and retailer. Find out how to create ‘win-win’ shopper marketing solutions and how to turn shoppers into buyers in this recession.
Improving sales force performance
This booklet shows you how to optimize your sales force’s performance, not only to save money, but also to generate more profit and create competitive advantage.
Optimizing production expenditure and creative assets
This booklet shows you how to reduce costs by creating efficiencies in production and creative services and, in doing so, how to create a winning formula that will give your organization an advantage over your competitors.
Digital in a downturn – smart strategies for tough times
Virtually all businesses today are reassessing their marketing spend. Some will simply do less of what they have been doing. But there’s a smarter way. This booklet shows you digital marketing options that will give you an edge.
How to get more effective advertising
Great advertising can sell twenty times more than average advertising. In recession you need a bigger bang from every advertising buck. This booklet suggests 15 ways to get it.