A Deep Recession Changes Everything
This booklet analyzes the likely consumer impact of the recession, and how it will affect different consumer mentalities.
At the beginning, the focus is on finance and banks. But as finance and banks are dictating the fortunes of all marketers, all marketers should read it.
It then looks at how digital technology will continue to develop relentlessly during this recession, and the opportunities it creates.
It then looks at how money and the mobile phone may merge by its end.
The recession will also change the zeitgeist, and will particularly impact people aged between 25 and 35.
It will mean great changes to brand marketing, to retail banking, and to retail investor mentality.
Nothing will be quite the same again.
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