TNS Key Insight Report: Our Green World
TNS has conducted a 17-country study analysing green attitudes, perceptions and behaviours in 2008. A total of 13,128 people were interviewed online in the following 17 countries: Argentina, Australia, Brazil, France, Germany, Hong Kong, Italy, Japan, Korea, Malaysia, Mexico, Russia, Singapore, Spain, Thailand, United Kingdom, United States. The survey was conducted using panels, with the bulk of these provide by TNS 6thdimension access panels. In Argentina, Brazil and Mexico, the panels were provided by TNS partner Livra.
The study was conducted in three parts:
- Condition of the natural environment
- Green purchasing activity
- The role of corporates in the green debate
Click here to view or download the report