TNS Key Insight Report: The China Source Book
A collection of insights into China's consumers in the year of the
2008 Beijing Olympic Games
A collection of insights into China's consumers in the year of the 2008 Beijing Olympic Games.
It's a well-worn cliché that China's 1.3 billion population represents the world's largest market. With a GDP in 2007 of RMB 24.6 trillion, it's no surprise that China is a magnet to the world of business.
But a variety of other statistics bring China into a much sharper focus. At the end of 2007, there were 547,286 million mobile phone subscribers, and 210 million active Internet users. More than five million passenger vehicles were sold in China in 2007. China has 3,000 TV channels, and more than 20,000 cities and towns; more than 100 cities have a population greater than one million.
Prosperity is on the rise. Measure this in terms of TVs if you like. At the end of 2007 there were137.43 TV sets per 100 urban households. Or measure it in terms of the number of wealthy individuals.
There were approximately 350,000 US$ millionaires in China by the end of 2007. And China is an astonishingly dynamic society; the 20 million rural Chinese who move to China's cities each year underline this.
Around the world, TNS understands the consumer better than any other company. In China, it's no different.
In 2007, for example, we surveyed more than 1 million Chinese consumers in more than 300 cities, communicating with them via the internet, the phone or face-to-face.
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