What is Tout?
By Marta Mattioli, Mindshare
Headquartered in San Francisco, Tout is a social media platform that allows users to shoot 15-second video status updates via smartphones and webcams. These short videos can then be shared either through the usual social channels, or published on personal websites via the Tout Widget and API.
Touts can be considered real-time video tweets. In fact, users can use hashtags and handles, as well as follow other users who are publishing videos on the webpage.
Users can watch video updates from celebrities and friends alike, record their own Touts, and share the best of both with friends and family.
The features which are part of Tout are:
- High quality video
- real-time updates and
- 'video everywhere'
These features make sure users receive the updates from the other Touters they follow. Some Stats
- 23M users worldwide
- 13M average monthly visitors to webpage and application
- 75M Touts shared overall
- 30% average monthly traffic increase monthly
Tout is available worldwide, and mostly used in the United States.
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