Putting programmatic performance anxiety to bed
Programmatic performance anxiety? Here’s how to cure it
TNS & Xaxis, 2016
TNS’s Digital Director Jonathan Sinton and Caspar Schlickum, CEO of Programmatic Ad Platform Xaxis, cut through the confusion and explore what brands should be doing to take advantage of programmatic – and what they shouldn’t. Here’s a selection of the highlights from their discussion, via tnsglobal.com.
Decision making in a connected world
Connected Life 2014
Media fragmentation is often described as the biggest brand challenge of the digital age. In reality, it’s the greatest opportunity. Connected Life, the brand new survey from TNS, explores how technology is transforming the lives of customers across the planet and uncovers new and exciting opportunities for marketers to connect with their customers in this increasingly fragmented environment.
The Mill ‘BLACKBIRD’ Innovation Case Study
Aden Hepburn, IdeaWorks, 27 Jun 2016
The Cannes Lions “Innovation” category was hotly contested again in 2016, but this was perhaps the most amazing piece, not from just it’s core idea or use of technology, but by how it will change the entire film production industry for car brands. Meet the Mill’s “Black...
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In the last twenty years we have gone through two massive waves of disruption to marketing. This collection of short essays provides a quick glimpse into how this third wave will not only bring lots of new connections, but will also change the way we engage with technology and as a consequence how we see content, shop for goods, search on information and manage our lives.
News broke this week that Snapchat is consulting with advertising and publishing partners to introduce an algorithm into its Stories feed. The Stories feed is the element of Snapchat that most resembles a ‘traditional’ social platform (and is akin to the Twitter feed, or the Facebook NewsFeed).