Decision making in a connected world
Connected Life 2014
Media fragmentation is often described as the biggest brand challenge of the digital age. In reality, it’s the greatest opportunity. Connected Life, the brand new survey from TNS, explores how technology is transforming the lives of customers across the planet and uncovers new and exciting opportunities for marketers to connect with their customers in this increasingly fragmented environment.
The end of earned
Facebook Zero: Pondering Life After the Demise of Organic Reach
Organic reach – the number of people who your brand’s content in News Feed, sharing or through other earned methods – is destined to reach zero. Does that mean Facebook is now just a straightforward ‘paid’ channel?
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Recently the issue of ad fraud within the digital ecosystem has been highlighted as a major concern. Our viewpoint is simple, we will do everything humanly possible to ensure that our client’s campaigns are visible to, and are viewed by real consumers.
The subject of the ‘Dislike’ button was raised during a question and answer session at Facebook’s Menlo Park, California headquarters, where it was announced that the button was “very close” to the user testing stage.
Two months ago to the day, Apple hosted their Worldwide Developers Conference (WWDC), focusing on software for the developer community. Yesterday, Apple hosted their September “Apple Event”, focusing on new Apple products for consumers.
Black Friday's surge in sales in November 2014 threw traditional British pre-Christmas shopping habits into disarray. Shoppers, lured to online retailers with significantly discounted fash promotions, spent an estimated £810m online in a single day - almost 50% more than industry experts had predicted. Three days later, the traditionally anticipated busiest online shopping day 'Cyber Monday' also saw a smaller but still significant upturn in sales.
We don’t know what’s going to happen in the travel industry – it’s changing all the time and constantly presenting new challenges to marketers. What we do know is that accurate, comprehensive product data can help you take advantage of new channels and innovations quickly and in ever more creative ways, helping you become more strategic in your digital marketing.