Decision making in a connected world
Connected Life 2014
Media fragmentation is often described as the biggest brand challenge of the digital age. In reality, it’s the greatest opportunity. Connected Life, the brand new survey from TNS, explores how technology is transforming the lives of customers across the planet and uncovers new and exciting opportunities for marketers to connect with their customers in this increasingly fragmented environment.
The end of earned
Facebook Zero: Pondering Life After the Demise of Organic Reach
Organic reach – the number of people who your brand’s content in News Feed, sharing or through other earned methods – is destined to reach zero. Does that mean Facebook is now just a straightforward ‘paid’ channel?
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Recently Twitter’s sales team have pitched multiple new features in an effort to drum up some positive vibes and momentum, not to mention its flagging stock price, which has suffered due to concerns over a slow user growth rate.
Social media never sleeps. Regardless of where you are in the world or what time of the day or night it is, if you log into a social network there will be people posting, liking and commenting. Barring the odd network crash, there is no off time.
The launch of two new paid subscription services from Google heralds the birth of a new ‘Premium Web’ - one that isn’t free, but offers premium content free from ads. Are the days of the free internet numbered?
The 2015 consumer electronics show (CES) featured approximately 160,000 attendees and 3,500 exhibitors from around the world, the equivalent or 35 football fields filled with the latest in technology-driven innovations.
The Consumer Electronics Show (CES) in Las Vegas is the biggest innovation show in the world. Mindshare has walked the halls to curate for you the best in show.
Facebook is once again changing its newsfeed algorithm, which will alter what content users see from brand pages via organic distribution. This update will give less prominence to certain types of promotional organic page posts deemed as diluting users’ newsfeeds. The change, like others, is being made in order maintain the relevancy of the newsfeed to the user.