How trends work
Eight megatrends impacting South African consumer behaviour in 2013
Added Value, 2013
Understanding how trends work enables marketers and brand custodians to differentiate between short-term fads and trends, the latter having potential to impact long-term consumer behaviour. Megatrends take years and even decades to evolve, and tend to manifest in a number of microtrends – that is, emerging and niche behavioural changes – over the years. Added Value’s South African cultural insight and semiotics specialist, Dr Inka Crosswaite, identifies those megatrends that are having a profound impact on society locally, and suggests how they and the microtrends that follow in their wake will shape society and brands in the years ahead.
Changing the future
The Futures Company, 2012
Women represent just under half the global population and are the fastest growing group of consumers worldwide. Yet analyses of their role in society are often one-dimensional and linear. Usually, the examination focuses on how social and economic conditions exert changes on women’s roles and identities. This paper inverts that perspective by exploring how women act as catalysts for fundamental changes, which are shaping not just their own world, but everybody’s world.
Also in Consumer Insights
As China is getting more and more established, brands will be forced to move from distribution strategies to consumer value strategies. In this environment there are real opportunities for existing and new companies to capitalize on consumer trends. If you don’t, someone else will.
Kantar Media, 2014
TGI extract based on 50 attitudinal statements from 50 measured markets.
Added Value, 2014
Creating an engaging experience now means knowing how to tell a story that uses colours, aromas, sounds and sensations as part of a multifaceted and multi-layered narrative.
Mindshare MENA brings you the global and regional trends across the advertising, media and marketing industries for the year ahead. We highlight the insights and implications for businesses, brands and advertisers preparing you for the changes, challenges and opportunities of the next 12 months.
The proliferation of shopping apps and mobile-enabled websites has given rise to a more empowered consumer.
Kantar Media, 2013
Topline consumer behaviour from product sectors and markets worldwide.
The Futures Company, Kantar Retail, 2013
In this Future Perspective we explore how the combination of digital technologies, consumer expectations and socio-economic change is transforming the way we shop.
The Futures Company, 2013
In this Future Perspective, The Futures Company examines the arguments and outlines the ways in which businesses need to change their thinking if they are to succeed in a low-growth world.