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THE POWER AND POTENTIAL OF THE CHINESE DREAM

THE POWER AND POTENTIAL OF THE CHINESE DREAM  

This report is part of our growing WPP library of reports about Chinese consumers and brands powered by BrandZTM. The titles include BrandZTM Top 100 Most Valuable Chinese Brands, the Chinese Golden Weeks in Fast Growth Cities, and the Chinese New Year in Next Growth Cities.

The Power and Potential of the Chinese Dream is rich with knowledge and insight. For additional details, and to create strategies that apply precisely to your particular brands, I invite you to talk with the WPP companies that contributed to the report.

This publication includes only a small part of our extensive study. To learn more and understand the significance for your brand, strategy and China engagement, please contact any of our participating WPP companies. All of these WPP companies operate extensive global networks and maintain a strong presence in China. You’ll find their contact details in the Resources section at the end of this report. Please feel free to contact me directly

Sincerely,

David Roth
David Roth
Curator - The Power and Potential of the China Dream
CEO, The Store WPP
Europe, Middle East, Africa and Asia
droth@wpp.com
Twitter: @davidrothlondon
Blog: www.davidroth.com


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