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BrandZ: Martin Guerrieria
Public relations: Baljit Thandi

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Key Metrics
Brand Valuation

In order to determine the value of a brand we need to do two things:
  • Calculate the financial value created by a corporation
  • Identify the role that brand has in creating that value
If you want further information on how the brand values are calculated we have produced a short film to explain the methodology. You can watch the video here: http://youtu.be/C1nJ5zVh6Z0.

For more specific information on the brand valuation that you might need, feel free to contact Elspeth Cheung of the Millward Brown Brand Valuation team: