Logo - BrandZ

BrandZ: Peter Walshe
Public relations: Baljit Thandi

Find out more about BrandZ


Key Metrics
Brand Valuation
  • Our methodology uses three key components to calculate brand value.

    Step 1: Intangible Earnings
    Step 2: Brand Contribution
    Step 3: Brand Multiple

  • BrandZ Methodology (video)
    Cristiana Pearson, Millward Brown Optimore explains the methodology behind the BrandZ Top 100