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The winds of global uncertainty have been buffeting economies, consumers and brands right across Latin America in the past year.
Economic growth has continued to
be sluggish; the result of depressed
oil prices, currency fluctuation and
lackluster demand in some of LatAm
countries’ key export markets. Major
political changes in several markets have
created uncertainty that has proved
less than conducive to government and
business investment. And, with inflation
running as high as 30 percent at times,
consumer confidence and household
budgets have taken a bit of a battering.
These are indeed challenging
times, yet they also present brands
with unique opportunities to build
strong, meaningful relationships with
In this report, we draw on nearly a
century of WPP company expertise
in LatAm, working with some of the most
valuable and iconic brands in the region.
We couple that with more than a decade
of BrandZ™ global brand valuation
research, which has tracked over 100,000
brands in 50 markets to identify the key
drivers – local and global – of long-term
growth in brand value.
Go to www.brandz.com to learn more.