Landor's 2014 trends forecast
How are brands adapting to the new normal? We asked our experts to share their thoughts on what 2014 has in store. You’ll find our forecast for nine key sectors in the pages that follow - and we’ve also compiled a list of 10 more general developments that you’ll want to keep an eye on.
In every industry and geographic area we see brands making the leap into a transparent, digitally savvy, socially conscious marketplace where consumers have a stronger voice than ever before. But even in our tuned-in, touchscreen-happy world, the fundamentals still apply. To connect emotionally with customers, brands must remain true to what they stand for.
Read our predictions for 2014 here or download them from the iBookstore
Trends in technology
by Jason Bice
Once confined to the realm of sci-fi, wearable technology is not only a reality for today’s consumer, it’s gearing up to be the next gold rush in tech.
Trends in airlines
by Peter Knapp
Several low cost carriers are offering more and more services, bucking the conventions they helped establish. Will this new hybrid model cause airlines to rethink their game plans?
Trends in pharmaceuticals in China
by Peter Mack
To crack the code of doing business in China, Big Pharma needs to better define its relevance, differences, and broader social purpose.
Trends in luxury
by Lulu Raghavan
The most successful luxury brands in 2014 will be those that employ sophisticated consumer segmentation techniques, invest in experience-enhancing technology, and exploit digital and social media.
Trends in Russia
by Emma Beckmann and Matt Kissane
With the Sochi Olympic Games fast approaching, Russian brands will benefit from a spike in international interest for all things Russian.
Trends in automobiles
by Luc Speisser
There’s an exciting ride ahead as carmakers focus on multimodal lifestyles, usage, functionality, and alternate transportation solutions.
Trends in packaging
by Jessie Zettler
Green packaging is coming of age, evolving to add perks well beyond efficiency and waste reduction.
Trends in financial services
by Mich Bergesen
The challenge for financial brands is to adapt to simpler roles as facilitators of staple transactions. How willWill they thrive in this new normal?
Trends in South Africa
by Karen Attyah
South African brands have begun embracing brand purpose by incorporating it into every aspect of their businesses.