The Next Evolution of Marketing: Connect with Your Customers
by Marketing with Meaning
By Bob Gilbreath
Buy now from Amazon.co.uk
The next big step in the evolution of bestselling marketing concepts!
This groundbreaking new book takes the reader beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for
1) fewer intrusive, hard-sell marketing messages and
2) more value-focused messages, independent of calls for purchase.
Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.
About the Author
Bob Gilbreath is chief marketing strategist at Bridge Worldwide, one of the largest global digital ad agencies. He has worked with some of the world’s largest marketers, including Procter & Gamble, Johnson & Johnson, Anheuser-Busch, and Ford. He currently leads digital strategy work for clients such as Kroger, Abbott, Luxottica, and ConAgra Foods. Bob was recognized by Advertising Age as one of the Top 50 Marketers of 2004. Bridge Worldwide headquarters are located in Cincinnati, Ohio.