Public Opinion in a Globalised World
By Marita Carballo & Ulf Hjelmar
Public Opinion Polling in a Globalised World has been written by leading political and social experts at TNS, a world leader in market insight and information. The book explores the importance of public opinion in informing politics in modern democracies and across our globalised economies. The book focuses on how public opinion shapes public policies and how it helps politicians connect with their audiences around the world. It reveals a rare international perspective on public opinion polling issues that are key to political decision makers.
The book also contains more than fifteen global case studies from countries such as India, New Zealand, France, Philippines, Norway, UK, France and Germany. Topics include: The Presidential Elections in France The Role of Opinion Polls; Latin America¹s Mixed Views about Globalisation; Investments and the United States; Transatlantic Trends: Convergences and Divergences and The School Sports Partnership Programme in England, among others.
About the Authors
Marita Carballo stepped down from her role as Global Sector Head of TNS Political and Social in October 2007, but will continue to provide support as an advisor over the coming months. Marita started her career in Argentina, where she was President and CEO of Gallup Argentina from 1979 to 2001. She also served as a professor and later, Director of the Sociology Department at the Catholic University between 1986 and 2002. Marita integrates key positions in different organisations, such as the Comparative Sociology Committee of the International Sociological Association and is the Chair of the Liaison Committee at WAPOR. She has integrated the International Social Science Council (ISSC) Executive Committee (a UNESCO organization) and was named Vice President of Information of the ISSC (2004 to 2006). Marita is also an active elected member of the Scientific Advisory Committee of the World Values Survey. She has published several books and many articles in newspapers and journals and presented numerous papers at conferences and congresses around the world.
holds a Ph.D. in political science and has published numerous articles in international journals and several books within this field. He worked at TNS Gallup in Denmark between 1995 and 2004 where he was in charge of social and political research, and had responsibility for major international clients include the EU Commission, UNICEF and Red Cross. From 2004 he was responsible for the development of TNS Political & Social research tools."