The Dictionary of Change
By Bates 141
"I believe that language is one of the richest areas where change can be spotted. That’s the reason why we choose to publish the first Bates 141 dictionary of change based on the idea of new language and ‘ChangeWords’.
Nothing is more important to us than the spotting, understanding, and interpretation of change for our clients. Doing business in Asia means we are operating in the part of the world that has the fastest growing economy, the largest population swell, the greatest uptake of technology and the most optimistic people in the world.
In 2008, Asia will inject more wealth into the global economy than any other part of the world. The shifts are titanic and as The Change Agency, I believe Bates 141 is better suited than any other integrated agency to rise to the challenge.
This book is a testament to our change culture and the importance we place on delivering change thought leadership to inspire our employees whom we call “Change Agents”. This is also a measure of all the work we put in to service our clients in more thought-provoking ways to deliver ChangePoints that are the foundation of our ideas and breakthrough work.
I am grateful to our staff and our clients for their support, encouragement and contribution.
Please keep challenging us so we change together".
- Jeffrey Yu is Chairman of Bates 141