Custom Surveys Within Your Budget
By Brian Cooper
TNS, the world’s largest custom research agency, today announced the release of Custom Surveys within Your Budget, a new reference for how to manage online research methods.
In Custom Surveys within Your Budget, author Brian Cooper presents a holistic, principled-centered approach for developing a sound strategy around commonly faced research problems. With penetrating insights and pointed techniques, Cooper reveals a consistent approach to making critical, cost effective decisions when conducting online research.
“My goal when drafting this book was to develop something that can be used as a reference for specific market research needs as well as an instructional tool to educate readers interested in doing market research.” said author, Brian Cooper.
Managing research programs cost effectively has become increasingly important over the last few years. Marketing budgets have been slashed and researchers have been forced to rethink their approaches. “Research is about trade-offs. Understanding the nuances and impact of specific research decisions helps to improve research effectiveness and manage research costs,” Cooper added. “It is critical that researchers use a consistent strategy to manage their research programs and demonstrate the value of their research.
Researchers and marketers who use this book will find many different benefits. A marketer may ask how to properly display a scale on a screen. Others will ask about the technology survey engines being used today. Professional researchers might be challenged by the impact of using colors in scales in different countries. Most readers will benefit by searching for a specific research topic to address the matter at hand. A critical feature is an evaluation of the various survey tools available in the market.
Custom Surveys acts as a comprehensive guide to cost effectively managing a survey and covers everything from the evaluation of a research program to the actual output and analytics of the research. It can be used as a reference for specific market research needs as well as an instructional tool to educate readers interested in doing market research. Marketers or researchers who read through this entire book will become familiar with the requirements of conducting research on a minimal budget.