The impact of our work


The social and environmental impact of the work we undertake for clients is one of our most important sustainability issues.

Our goal is for WPP  to be a centre of excellence for environmental and social communication.

Three areas of our work are significant:
  1. Sustainability in marketing: marketing campaigns for products that offer environmental and social benefits.
  2. Social marketing:  campaigns with social or environmental objectives, usually undertaken for government or non-governmental organisations.
  3. Cause-related marketing: linking brands to charities, usually through a donation for every product purchased.

 TypeIssueCampaignClientCompany
Superformula to Fight CancerSocial marketingHealthSuperformula to Fight CancerJWT BrazilA.C.Camargo Cancer Center
Smart PerformerSustainability in marketingFuel efficiencySmart PerformerMediaCom New YorkAudi
Every Drop CountsCause related marketingHealthEvery Drop CountsOgilvy Action and Ogilvy PR AustraliaBP Australia
Real Beauty SketchesSustainability in marketingHealthReal Beauty SketchesOgilvy & Mather São PauloDove (Unilever)
MyEnergi LifestyleSustainability in marketingClimate changeMyEnergi LifestyleOgilvyEarth and OgilvyPR USFord
Smell A MemorySustainability in marketingHealthSmell A MemoryJWT SingaporeGivaudan
Guide DotsSocial marketingHealthGuide DotsY&R Singapore and VMLGuide Dog Association for the Blind
Smarter CitiesSustainability in marketingSustainabilitySmarter CitiesOgilvy & Mather ParisIBM
CoffinSocial marketingConservationCoffinY&R ShanghaiInternational Fund for Animal Welfare (IFAW)
BookendsCause related marketingEducationBookendsJWT DubaiKinokuniya
Solar BBQSocial marketingHealthSolar BBQY&R LimaLeague Against Cancer
Lifebuoy RotiSustainability in marketingHealthLifebuoy RotiGeometry Global IndiaLifebuoy (Unilever)
OK2TALKSocial marketingHealthOK2TALKOgilvy PR USNational Association of Broadcasters
Global Hand Washing DaySustainability in marketingHealthGlobal Hand Washing DayHill+Knowlton Strategies MexicoP&G
Changing the Status Quo of EducationSustainability in marketingEducationChanging the Status Quo of EducationPOSSIBLE Los AngelesPearson
Last DanceSocial marketingHealthLast DanceJWT AustraliaQuit
Immortal FansSocial marketingHealthImmortal FansOgilvy & Mather BrazilSport Club Recife
Momentum for ChangeSocial marketingClimate changeMomentum for ChangeOgilvyEarth and OgilvyPR LondonUnited Nations Framework Convention on Climate Change
Farmers’ ClubSustainability in marketingSustainabilityFarmers’ ClubTeam Red IstanbulVodafone
Choose TapSustainability in marketingSustainabilityChoose TapOgilvyOne AustraliaYarra Valley Water



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Related Links
For more information on the impact of our work see the latest Sustainability report


Archives
Case study archive 2012

Case study archive 2011

Case study archive pre-2010