Social investment


Our companies have a long tradition of pro bono work - providing creative services to charities at little or no cost. This work can be invaluable, helping raise money and awareness for hundreds of good causes every year.

Pro bono work also benefits WPP by showcasing our creative skills and ability to create compelling communications on a wide range of social and environmental issues. Our people gain a breadth of experience and the chance to contribute to their communities.

We also support charities through cash donations and employee volunteering. For more information please see our latest sustainability report

Social investment (£m)
2013 2012 2011 2010 2009
Charitable donations 4.9 5.0 4.8 5 4.1
Pro bono work 14.7 11.1 10.5 9.4 10.8
Free media space
19.8 14.3 12.4 20.2 27.3
Total social investment (excluding free media)
19.6 16.2 15.3 14.4 14.9
Total social investment (including free media)
39.4 30.5 27.7 34.6 42.2



 IssueCampaignClientCompanyDate
Hope SoapHealthHope SoapSafety Lab & Blikkiesdorp 4 HopeY&R Cape Town2013
I Will ListenHealthI Will ListenNA MI-NYC MetroJWT New York2013
RebrandingHealthRebrandingDown’s Syndrome Foundation, MadridLambie-Nairn Madrid2013
Old Parts for NewHealthOld Parts for NewOrbisOgilvy & Mather Hong Kong2013
If You Can't Spare a Couple of Minutes, Can You Spare a Couple of Breasts?HealthIf You Can't Spare a Couple of Minutes, Can You Spare a Couple of Breasts?Ogaan Cancer FoundationJWT India2013
Bald CartoonsHealthBald CartoonsGRAACOgilvy & Mather Brazil2013
The Kama Sutra Traffic LightsHealthThe Kama Sutra Traffic LightsHamburg AIDS FoundationGeometry Global Germany2013
Toothbrush GamesHealthToothbrush GamesLZG – Regional German Centre for Health InformationOgilvy & Mather Frankfurt2013
Know DrugsHealthKnow DrugsThe Danish Mental Health FundAdPeople Worldwide Copenhagen2013
The ExchangeHealthThe ExchangeOrgan Donor FoundationNATIVE VML South Africa2013
Where do your unused HIV medicines end up?HealthWhere do your unused HIV medicines end up?AID for AIDSSentrix Health Communications US2013
Cleft To SmileHealthCleft To SmileOperation SmileOgilvy & Mather Mumbai2013
You Make Me GreatHealthYou Make Me GreatRed Cross MexicoJWT Mexico2013
Speed FallHealthSpeed FallAsia Injury Prevention FoundationY&R Ho Chi Minh2013
Drink UpHealthDrink UpThe Partnership for a Healthier America (PHA)Y&R New York2013
Designing A World Without AIDSHealthDesigning A World Without AIDSLatino Commission on AIDSIntraMed (Sudler & Hennessey), US2013
2013 Seattle AIDS WalkHealth2013 Seattle AIDS WalkLifelong AIDS AllianceWunderman Seattle2013
InvictusHealthInvictusThe Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry & The Ministry of DefenceWPP and Lambie-Nairn London2013
The FriendliesHealthThe FriendliesShooting Star ChaseFITCH London2013
TransformationCommunitiesTransformationWorld VisionJWT Bogotá2013
Helping HandsCommunitiesHelping HandsDüsseldorfer Tafel e.VOgilvy & Mather Düsseldorf2013
We stayCommunitiesWe stayMédecins Sans FrontièresOgilvy & Mather São Paolo2013
CVCommunitiesCVSituation StockholmIngo Stockholm2013
Tagging DriveCommunitiesTagging DriveOnce AgainOgilvy & Mather Bangalore2013
Invest In Our kidsCommunitiesInvest In Our kidsUnited Way for Southeastern MichiganTeam Detroit2013
Building For America's BravestCommunitiesBuilding For America's BravestStephen Siller Tunnel to Towers FoundationOgilvy & Mather and OgilvyOne Chicago & NYC2013
The Art of SurvivalCommunitiesThe Art of SurvivalFranziskanerOgilvy & Mather Düsseldorf2013
Integration Table SoccerCommunitiesIntegration Table SoccerSuhanj! FoundationGeometry Global Hungary2013
Missing Persons Pre-rollCommunitiesMissing Persons Pre-rollAustralian Federal PoliceVML Sydney2013
InvisigramCommunitiesInvisigramTETOY&R São Paulo2013
Radio RescueHuman rightsRadio RescueSawa MninjahMemac Ogilvy Dubai2013
Home Street HomeHuman rightsHome Street HomeConsortium For Street ChildrenThe Partners London2013
Only For ChildrenHuman rightsOnly For ChildrenANAR FoundationGrey Madrid2013
Women's SafetyHuman rightsWomen's SafetyMumbai PoliceOgilvy & Mather Mumbai2013
The BoothHuman rightsThe BoothNaNe and AvonGeometry Global Hungary2013
Missing ChildrenHuman rightsMissing ChildrenBaby Back HomeJWT Beijing2013
Peace and PostHuman rightsPeace and PostMemory and Tolerance MuseumOgilvy & Mather Mexico2013
No MoreHuman rightsNo MoreJoyful Heart FoundationY&R New York2013
Donate LiveHuman rightsDonate LiveTECHOY&R Miami2013
Autocomplete TruthHuman rightsAutocomplete TruthUN WomenMemca Ogilvy Dubai2013
Milk Carton 2.0Human rightsMilk Carton 2.0Missing Children Society of CanadaGrey Canada2013
EdHuman rightsEdStates United to Prevent Gun ViolenceGrey New York2013
Sweet trickHuman rightsSweet trickUNICEFOgilvy & Mather Chile2013
The Hemingway Status HijackerThe artsThe Hemingway Status HijackerThe Ernest Hemingway FoundationOgilvy & Mather Chicago2013
Pack from the PastThe artsPack from the PastArt Gallery Society of New South WalesWunderman Sydney2013
VibetunesThe artsVibetunesFundación Salvi/Cartegena Music FestivalY&R Bogota2013
A Child Who LearnsEducationA Child Who LearnsUNICEFProlam Y&R Santiago2013
RebrandingEducationRebrandingTheirWorldThe Partners London2013
Graffiteach - The Learning WallsEducationGraffiteach - The Learning WallsSahabat Anak & ISCOThe Campaign Palace Jakarta2013
Social FuelEducationSocial FuelMINDDRIVEVML Kansas City2013
Better FuturesEducationBetter FuturesUnited Negro College Fund (UNC F)Y&R New York2013
Everyone OnEducationEveryone OnAdCouncil and Connect2- CompeteY&R New York2013
Holiday CardEducationHoliday CardJAAGO FoundationAdPeople Worldwide Copenhagen2013
The Tooth FairyEnvironmentThe Tooth FairyCare for the Wild InternationalJWT London2013
Rhino HornEnvironmentRhino HornWWFOgilvy & Mather Vietnam2013
Vanishing TreasuresEnvironmentVanishing TreasuresWWF-TRAFFICOgilvy & Mather Shanghai2013
Fur HurtsEnvironmentFur HurtsPETA AsiaOgilvy & Mather Beijing 2013
Deforested FieldEnvironmentDeforested FieldWWFGrey 141 Brasil2013
Trees Save Wildlife. Wildlife Saves TreesEnvironmentTrees Save Wildlife. Wildlife Saves TreesWWFOgilvy & Mather Gurgaon2013
Live Love LocalEnvironmentLive Love LocalThe Greening of DetroitTeam Detroit2013
Animal Not FoundEnvironmentAnimal Not FoundWWFPOSSIBLE Hungry Boys2013
Stop the InvasionEnvironmentStop the InvasionSurfrider Foundation EuropeY&R Paris2013
One Piece of Garbage is Not Just One Piece Of GarbageEnvironmentOne Piece of Garbage is Not Just One Piece Of GarbageMesogeios SOSBold Ogilvy Greece2013
House HuntHuman rightsHouse HuntNational Centre for Domestic ViolenceJWT London2013



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For more information see the latest Sustainability report

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Pro bono showcase 2007-2012