3 Waterhouse square
138-142 Holborn
United Kingdom
(T) +44 (0)20 8318 7321
(F) +44 (0)20 8318 5300

Regional Offices

North America

Company Detail

Ownership   Subsidiary
Status         Active

Ohal Limited is one of the world's leading research and insight consultancies measuring the effectiveness of marketing.
Having pioneered the use of econometrics to measure the sales effectiveness of media and marketing activities for over 35 years, Ohal specialises in bespoke, in-depth analysis and consultancy which enables marketers to achieve their brand objectives. Ohal is an independent consultancy that has modelling experience in over 30 countries and a wide variety of industries including: Telecoms, FMCG, Retail, Financial Services, Online and Transportation to name a few.
Our consultants collate data from a range of sources and examine the details to extract valuable information that explains brand performance. Using this information we provide clients with the strategic and tactical advice necessary to optimise the ROI from all marketing activities and to maximise profitable sales.
In this digital age, communication channels are always expanding and as more data becomes available for analysis (such as individual customer data and social media activity), we continue to develop our modelling techniques, range of services and information provided to our clients.
Ohal is an independent consultancy, part of the WPP group since 2002.



Data investment management


Consumer insight
Econometric analysis
Market mix modelling
Market strategy/consulting
Marketing response consultancy
Marketing ROI
Media ROI
Pricing analysis
Promotional analysis
Strategic media planning advice

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