The Ethnic Communications Group (Etcom) specialises in engaging Australians from multicultural backgrounds. We draw from our cutting edge insights into the communities to develop authentic communication that engages and inspires consumer action. Etcom represents the true value of experience and specialisation.
Our aim is to provide a lasting impact for our clients amongst the multicultural audience through results focused engagement. With insights built over 30 years in the industry, we know how to engage multicultural audiences with the right message and channel to leverage personal cultural relevancy and create an impact.
We draw from our capabilities within the business to create effective engagement, whether that be through linguistic relevance, creative adaptation or development, strategic media placements, public relations, or insight generation through research. This in-house capability combined with the fact we are part of Ogilvy, the largest communications network in Australia, provides us the ability to tap into the brightest creative and strategic minds to develop effective communication strategies that drive emotional connections with Australia’s multicultural audiences.
Australia is a global village, and at Etcom, we celebrate and embrace this cultural diversity.