3 Columbus Circle
New York
NY
10019
United States
(T) +1 212 210 4809
(F) +1 212 880 7569


Regional Offices

North America


Company Detail

Ownership   Subsidiary
Status         Active


BAV Consulting, a unit of the WPP Group (NASDAQ: WPPGY), helps business executives and marketers assess, drive, and monitor the direction of their brands as strategic corporate assets, using the proprietary BrandAsset Valuator (BAV) models and metrics created from the world's most comprehensive study of brands, to link the more emotional aspects of brand affinity to the harder quantitative measures of finance. BAV Consulting has been measuring brands since 1993 and today over 45,000 brands have been evaluated on 75 metrics, among 900,000 respondents in over 45 countries.


Contacts



Categories

Branding & identity



Services

Ad testing
Branding
Consulting
Data Analytics
Insights
Market research
Marketing
Research
Strategy
Tracking
Trends
Valuation





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