Thumenberger Weg 27
Nurnberg
90491
Germany


(T) +49 (0)91 19 59 30
(F) +49 (0)91 19 59 3120


Office Detail

Icon Added Value was founded in Nuremberg in 1993. Icon’s expertise in brand equity management and research-based consulting for brand marketing has evolved from a holistic understanding which makes use of their iceberg model and iconography concepts. It is European market leader in monetary brand evaluation and communication research.


Contacts



Categories

Data investment management



Sub-Categories

Consumer insight



Services

brand positioning
Creating innovation
Future direction
Idea evaluation
Identifying market opportunities
Marketing Strategy
Monitoring performance
Optimising communication
Segmentation
Strengthening brand equity


Tools Print page E-mail page Reading Room Get Acrobat Reader