171 is a purpose-built agency servicing HTC business, with staff drawn from across WPP and its partner shops, as well as outside hires. 171 borrows its name from HTC CEO's Harvard dorm room number. It signifies speed and collaboration.
171 is led, and managed globally by: Dennis De Yonker, former WPP Team Danone AP account lead and Global Brand Communications Director at GSK; Rowan Chanen, former Regional ECD of M&C Saatchi AP; and Jonathan Lang, former Global Planning Director at IPG’s Nokia team.
Established as an independent, full-service global micro-network that provides integrated marketing communications solutions to HTC, ranging from strategy, creative, digital, social, activation, and entertainment, public relations to production, trans-creation and effectiveness analytics.
171 works in close collaboration with its fellow WPP production and transcreation unit Hogarth and HTC's global media agency OMG, and has global headquarters in Taipei, with regional hubs planned in Beijing (China), Los Angeles (North America) and London (EMEA).