Our mission


Our mission

WPP exists:

To develop and manage talent;
to apply that talent,
throughout the world,
for the benefit of clients;
to do so in partnership;
to do so with profit.

Within WPP, our clients have access to companies with all the necessary marketing and communications skills; companies with strong and distinctive cultures of their own; famous names, many of them.

WPP, the parent company, complements these companies in three distinct ways:


  • We relieve our companies of much administrative work. Financial matters (such as planning, budgeting, reporting, control, treasury, tax, mergers, acquisitions, investor relations) are co-ordinated centrally. This frees WPP companies to devote their time to the pursuit of professional excellence.
  • We encourage and enable our companies of different disciplines to work together, for the benefit of clients and the satisfaction of our people. In the management of talent, the parent company plays an across-the-Group role.
  • A recent development, and for a minority of clients, WPP itself can function as the 21st century equivalent of the full-service agency, acting as a portal to provide a single point of contact and accountability.

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WPP Annual Report & Accounts 2011

WPP Annual Report & Accounts 2011